LEARN ABOUT Us

Our Story

The journey towards building this cutting edge automated video analytics platform for rugby began in 2020. RugbySmarts founder William Johnstone was working with Connacht Rugby and Corinthians RFC, it was here he discovered that the process for video analysis is extremely manual, overwhelmingly time consuming and largely prohibitive for grass roots coaches.

After spending countless hours coding, breaking down games for the teams he worked with, he was inspired to apply his 20+ years of experience in tech, artificial intelligence (AI) and video manipulation to develop a better way.

Once the concept was proven, a journey through New Frontiers helped create an organisation that transforms and revolutionises the performance analytics landscape. As an organisation we are grateful to the support we have been offered over the years by Enterprise Ireland, JETRO, as well as the many mentors and experts who have contributed to our development.

RugbySmarts is a game changer - by using the power of computer vision and artificial intelligence we detect the key events in the game so rugby coaches can focus on analysis and coaching.

Contact us to arrange a demo.

William Johnstone

Founder

LEARN ABOUT Us

Our Philosophy

"By Coaches for Coaches" as rugby coaches ourselves we want to put the best tools in the hands of coaches all over the world, saving wasted time performing manual, repetitive tasks, so they can focus on what they do best... coaching their teams!

Awards

ITAG Tech Startup of the Year 2022

SportX Accelerator Most Investable Company

National Startup Awards - Regional Winner

I have found the RugbySmarts video analysis software to be a great addition to our rugby program within the College, having tried other analysis software I have found RugbySmarts to be very user friendly and provides the analysis we require to assist players. On a sidenote William is always on hand if further assistance is ever required

Kevin Leamy, Head of Rugby, Rockwell College

Very user friendly, sharing information with players quick and easy, drawing up clips and player information packs has now become a breeze to achieve.

Dermot Tierney, Tullamore Senior Women Head Coach

We have been delighted with RugbySmarts as a product and it has proven a very useful analytical tool for our Girls Connacht Under 18 Coaching Team.

Joe Gorham, Head of Rugby Development, Connacht Rugby

The fact you can code, analyse in different ways and then communicate on multiple platforms makes this the most all-encompassing and comprehensive analysis system I have used over the last 4 years coaching with the Connacht U18s.

Fraser Gow, Connacht U18’s Coach

Who Are We

Meet The Team

Hunzla Moaaz Ali

AI Specialist

Mariona Marie Coll

Video Marketing Assistant

Amanuallah Saif

UI Developer

Aifric Ní Ghibne

Brand Ambassador